About Us
Rooted in Plants. Grounded in Knowledge.
Urban Apothecary is an independently owned, woman-led botanical wellness company based in downtown Batavia, Illinois.
We create thoughtfully formulated, small-batch wellness products using carefully selected herbs, botanicals, and hemp extracts. Our collections include hemp-derived wellness products, herbal teas, botanical skincare, aromatherapy, and natural wellness products for pets.
We believe exploring plant-based wellness should begin with education, quality, and informed choices. Our approach brings together botanical knowledge, thoughtful formulation, and personalized guidance to help people navigate their individual wellness journeys.
Independent. Thoughtfully Formulated. Education-Centered.
Independent, Woman-Owned Business
Locally owned and operated in downtown Batavia, Illinois, with a commitment to thoughtful products and meaningful customer relationships.
Small-Batch Formulations
We formulate and produce many of our products in small batches, with attention to ingredient selection, consistency, and quality.
Education-Centered Approach
We believe informed choices matter. Through personal conversations, educational resources, and community programming, we help customers better understand botanical wellness.
Rooted in Community
Our Batavia storefront brings people together, while our online shop and wholesale partnerships connect us with customers and wellness businesses nationwide.
Our Approach
We believe botanical wellness should feel accessible, approachable, and rooted in knowledge.
Our products are thoughtfully formulated using carefully selected ingredients, with a focus on quality, transparency, and everyday wellness.
Whether you're exploring herbal teas, hemp-derived products, botanical skincare, or natural pet care, we're here to provide helpful information and guidance along the way.
Our philosophy is simple: wellness is personal. What works for one person may not be right for another. That's why we encourage curiosity, thoughtful questions, and informed decisions rather than one-size-fits-all solutions.
Our Standards
Quality, transparency, and responsible formulation are central to everything we do.
We carefully select our ingredients, work with trusted suppliers, and formulate many of our products in small batches.
For our hemp-derived products, we recognize the importance of clear cannabinoid information and independent laboratory testing. Where applicable, we provide access to testing information so customers can better understand the products they're purchasing.
Our approach emphasizes:
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Ingredient Transparency: Clearly identified ingredients and straightforward product information.
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Thoughtful Formulation: Products created with attention to ingredient selection, intended use, and appropriate application.
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Quality & Consistency: Small-batch production practices and attention to product standards.
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Product Education: Helping customers understand botanical ingredients, hemp extracts, and formulation differences.
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Responsible Communication: Providing realistic information without exaggerated wellness or medical claims.
We believe trust is earned through the care behind our products and the information we make available to our customers.
The People Behind Our Products
Urban Apothecary brings together individuals with experience in business, botanical formulation, aromatherapy, education, and community engagement.
Our collective knowledge and commitment to thoughtful product development help shape the products we create and the relationships we build.
Cheryl Cryer
Founder | Urban Apothecary & Fat Sam's for Pets
Cheryl founded Urban Apothecary with a vision of making plant-based wellness more accessible through quality products, education, and meaningful customer relationships.
With more than 25 years of experience in business leadership and marketing, along with a BA and MBA, she brings a background in strategic growth, entrepreneurship, and education to the company.
Her experience as an entrepreneur, educator, and community advocate informs Urban Apothecary's focus on responsible business practices, customer education, and community partnerships.
Rooted in Community
Our storefront in downtown Batavia is more than a place to shop. It's a place to learn, connect, ask questions, and explore the world of botanical wellness.
Beyond our retail space, we're involved in educational programming, community partnerships, and initiatives that bring people together around wellness, plant medicine, and informed conversations.
Our commitment to education extends through workshops, collaborative events, and our involvement in the Psychedelics in Therapeutics educational series.
We're also proud to work with wellness centers, independent retailers, and other businesses across the country through our wholesale partnerships.
As we continue to grow, our commitment remains the same: thoughtful products, meaningful relationships, and a community-centered approach to wellness.
Explore Wholesale Opportunities
Explore Urban Apothecary
Whether you're discovering botanical wellness for the first time or looking to expand an existing routine, we're here to help you make informed choices.
Explore our collections online, visit our downtown Batavia storefront, or connect with us to learn more about our products and approach.
Rooted in plants. Grounded in knowledge. Connected through community.